From our first day, we made an absolute heartfelt commitment: only natural fibers. Every piece you touch is individually crafted from all-natural materials. It is a promise we make with joy and devotion. No synthetic fabrics ever. To our way of thinking, just as polluting the ocean with plastic is unhealthful, so is covering your body with health-hazardous materials. We just say "NO" to synthetic clothing.

We believe that a smaller number of personalized garments made from natural fabrics helps you magnify your inner light. As a professional stylist and designer who knows the fashion industry from the inside, Elena is convinced there’s no need to overfill your wardrobe. Why not invest in specially designed clothes rather than mass produced lookalike outfits? More efficient, more sustainable, more love, more comfort. We get the appeal of discount retail shopping. And yet, mass produced clothing devalues individuality, inhibits self-realization, and creates prejudices about how our wardrobe should look or how big it should be. We believe there is another, better way. 

By being ourselves and living these values, we attract beautiful people: our customers, our friends, the audience that shares our priorities and supports our endeavors. From our beloved Koh Phangan, a small magical island in the Gulf of Thailand, we promise to seek a different way of creating and sharing beautiful garments and inviting you to come along with us. So, we are not going to flood you with marketing emails or barrage you with Instagram posts to get your attention. We believe that you are already by our side if these values resonate deeply with you. We are saying a huge "NO" not only to mass produced culture and fashion, but to mundane matters like SEO texts and other synthetic information that pollutes our minds and hearts.